The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical representations of a company’s products and services in an effort to help the company decide what it should keep, sell, or invest more in.ĭoes every company have all the four categories of the BCG matrix?īCG Model puts each of a firm’s businesses into one of four categories. Step 3: Convert the chart to a BCG matrix.In case you are not aware a BCG matrix, also known as a growth-share matrix is a management planning tool….You can download my sample chart here. Market growth rate is measured in percentage terms….Using the tool It can also be calculated by looking at average revenue growth of the leading industry firms.
